Resume
Profile
I’m a London-based senior product designer with more than 8 years of experience. I’ve worked in small and large teams to design platforms appreciated by over 10 million users worldwide. My expertise spans mobile apps, games, online poker, betting platforms, and websites. Starting as a UX/UI designer, I’ve gained a holistic understanding of the design process. Using strategic methodologies - now infused with AI tools to refine and accelerate workflows - I am confident that, together, we’ll create solutions your current and future users will love.
Work Experience
Freelance - [January 2025 - current]
Senior Product Designer
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I apply proven user experience methodologies to develop innovative and functional products based on user and market research;
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I create low- and high-fidelity prototypes quickly and precisely, informed by user research data that I collect;
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I refine products iteratively, collaborating with stakeholders and incorporating user testing results.​
Entain - for partypoker, BetMGM, Ladbrokes [March 2021 - November 2024]
Lead User Experience & Product Designer
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Hired to lead a large team of UX, UI, graphic, and animation designers while instructing developers and communicating daily with stakeholders.
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Managed a fast-paced environment with tight deadlines
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Conducted user research, developed personas, and performed testing to ideate innovative features for some of the most influential betting and gambling brands globally;
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Built Figma methodologies and established an internal design system;
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A hands-on, holistic approach - including conducting focus group interviews and designing innovative solutions - contributed to a more than 50% increase in our presence in the U.S. market.​​​
OutOfTheBit [October 2015 - February 2021]
User Interface & User Experience Designer (UI, UX)
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Collaborated with stakeholders and developers to define goals, ideate features, and conduct research;
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Created wireframes and high-fidelity designs, delivering 10 projects across mobile, desktop, and console;
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Achieved millions of users, multiple industry awards, and recognition from Apple, Google, and Steam.​​
Skills
Hard skills:
Figma
Adobe creative
Usertesting.com
Miro
Design system
UI design
Hotjar
Soft skills:
Problem-solving
Communication
Critical thinking
Teamwork
Leadership
Flexibility
Creativity
Languages
English
Italian
Education
Bachelor of Arts Degree
in Graphic in Design
[October 2012 - July 2015]
at Middlesex University, London, UK​
Exchange of Studies
in Animations, Illustrations and Art History
[January 2014 - July 2014]
at California State University, East Bay, USA​
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Higher National Certificate (HNC)
in Graphic in Design
[March 2011 - June 2012]
The London College UCK, London, UK
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High School Diploma
in Accounting & Programming
[September 2005 - July 2010]
at ITCG Carlo Alberto Dalla Chiesa, Italy​​